Pandora jewelry

Pandora Marvel Fans New Collection Charms

Copenhagen, Denmark—Pandora is looking to charm fans of the ever-expanding Marvel Cinematic Universe with its latest collection.

The Danish jeweler assembles the Avengers, drawing inspiration from the jewelry of characters like Iron Man, Black Panther, The Hulk and Captain America.

The 11-piece handcrafted collection will include a bracelet, ring and charms.

The price for the collection ranges from $50 to $90 for the charms, in line with Pandora’s other collections, while the charm or jewelry sets sell for between $130 and $290.

The design team was inspired by the heroism, strength and vulnerability of superheroes, Pandora said, working alongside Marvel to ensure all the intricate details were correct, from their costumes to their characteristics.

“Pandora’s craftsmanship and use of metal, texture and highly detailed enamel work realistically recreate the heroes’ costumes for true likeness, while an engraving of each character sums up their strengths in a few words,” the company said.

SEE: The new Marvel x Pandora collection


Pandora customers have long requested a Marvel collection, said Stephen Fairchild, chief product officer of Pandora.

“We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first-ever Marvel x Pandora collection to life,” he said.

“These heroes also excite, entertain and encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes” , did he declare.

The introduction of a new collection is part of Pandora’s growth strategy, called Phoenix, which outlined the company’s plans to collaborate with major brands.

The collection debuted Thursday and will be available at all Pandora stores and online.

Early access has been granted to members of Pandora Club, its free membership program that offers birthday discounts, allows users to create a wishlist, and more.

The launch will be supported by an advertising campaign.


To celebrate the launch of the collection, Pandora has also created a Marvel x Pandora online mini-game that allows players to assemble a team of superheroes and embark on a multi-level mission to save the world.

For every mission a player completes, there will be a chance to enter to win a Pandora bracelet.

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